Charm builds and runs outbound for
+ other GTM clients
+ other GTM clients
You built a system that makes the pitch easy: the facility gets a member-experience upgrade at zero cost, keeps it free for as long as members use it, carries nothing on a shelf and signs nothing scary. The member gets a free body scan, the report lands on their phone, and an affiliate code lets them take Path home. Everyone in that chain wins, which is exactly why a stranger's inbox is a fair place to start the conversation.
Cold outreach is at its best when the ask is "want this free thing for your facility" instead of "buy my thing." That is the one filter Charm applies before taking an engagement, and your offer clears it with room to spare. This page is the machine that puts your offer in front of every gym, clinic, med spa and wellness studio you want, while your team only ever talks to the owners who raised a hand.
+ other GTM clients
They get the system free, they keep it free while members use it, they hold no inventory and they pay nothing. What they hand their members is a body scan experience that used to require a specialty clinic. In a cold inbox, an offer with zero downside reads completely differently from every pitch around it.
The scan happens in the facility, the report lands on the member's phone, and the affiliate code turns curiosity into a home purchase. Every facility that says yes becomes a room where Path gets demonstrated daily, on real bodies, by people the member already trusts. One cold email can open a channel, and that math is what this engagement is built to feed.
Chris said it on your call: before Charm takes an engagement, the offer has to give something away. Most companies want outbound to sell. Yours only needs outbound to inform, because once an owner understands the deal, the deal argues for itself. We picked this engagement because of what your offer lets the copy do.
Nothing about Path needs repositioning. The gap between where you are and where the affiliate flywheel spins is measured in owners reached: how many gyms, clinics, med spas and studios heard the offer this month, in the locales you care about. That is a volume and list-quality problem, which is a solvable kind of problem.
A gym owner deletes supplement pitches and software demos all day. The message that survives is short and obviously costless to explore. Getting that read consistently takes purpose-built lists, warmed sending infrastructure and copy discipline, none of which is your team's job to build.
Every hour your team spends on domains, warming, list building or send schedules is an hour not spent talking to an owner who already raised a hand. The clean split: we run everything up to the reply, your team takes it from the reply on.
When the give is real, the craft moves upstream: who gets the message, in which locale, and how low-pressure the opener is. Everything below is that idea, industrialized.
Gyms, health clinics, med spas and wellness studios, built locale by locale and resolved to the owner or GM with a verified contact. You see every list before a single message sends, and any facility you already have a relationship with gets suppressed on day one.
Every message is written around the free-system offer, with an opener that asks a real question and a next step an owner can take in ten seconds. No pressure plays, no fake urgency. When someone raises a hand, the conversation goes to your team the same day.
Generalized domains that never touch your main brand's sending reputation point at a simple page: your video up top, one button underneath. You already have a VSL team, so the asset that convinces is yours and the plumbing around it is ours.
Campaigns ship in cycles, each one scored against replies and hand-raises. The angles and locales that perform get more of the monthly volume in the next cycle. Each campaign pulls its data fresh at build.
Every email campaign is a three-step sequence: a fresh opener, a threaded follow-up, then a fresh third angle, all carrying the same ask. At Full Engine that runs up to 50,000 emails a month across the facility lists, on cold infrastructure we own end to end: dedicated domains, proper warming and a private IP pool. Your healthbypath.com reputation stays untouched by any of it.
Replies land with us first only long enough to be sorted. An owner who raises a hand is in your team's inbox the same day, with the thread and the facility's details attached. Everything else gets handled quietly, including the unsubscribes and the out-of-offices.
Your account or a team account, whichever you prefer: 25 to 40 connection requests a day plus direct messages, paced to read human because a facility owner can smell automation from the first line. The notes are short, the reason for reaching out is the actual reason, and the free-system offer is the whole agenda.
InMail layering adds reach past connection limits, so owners who never accept requests still hear the offer. Where email and LinkedIn both run, the two are choreographed so nobody hears from Path twice in the same week with the same words.
The click from any message lands on a simple page hosted on a generalized domain: your VSL up top explaining the free facility system, one button underneath for the owner who wants it. No navigation to wander, no form with nine fields, nothing that makes a busy owner think twice.
Because the domains are generalized, deliverability problems can never travel upstream to your main brand, and we can retire or replace a landing domain without touching anything your customers see. Your VSL team makes the film. We make sure it gets watched by the right thousand owners.
Straight-offer campaigns to owners and GMs across the full facility lists in your locales, live from the first cycle. This is the baseline. It never pauses and it never waits on a signal to send.
Timed overlays on top of that baseline. When a facility shows a live moment (an opening, a hiring push, a franchise filing) it jumps the queue with copy built for that moment. These plays are opening thinking: some ship as written, some change once we pull the data, and some die at the pull. The volume engine keeps sending either way.
A gym or med spa announcing an opening or an expansion is in the middle of outfitting a space. Every piece of equipment is a live line item, the owner is thinking hard about what makes the new location feel premium, and a free body-composition system arrives as an answer instead of an interruption. This is the single most receptive moment your offer will ever meet, and it comes with a date attached.
Public job posts for front desk staff, trainers and med spa nurses mean two things at once: the facility is growing, and the owner is actively spending on member experience. Growth-mode owners answer email differently from survival-mode owners. This play reads the job boards so the straight offer arrives at facilities that are already investing in what members feel when they walk in.
Emerging fitness and wellness franchises adding units are the leverage play: one relationship at the development office can put Path in every new location the brand opens. The conversation is different, more partnership than offer, and the deal shape is different too. But the entry point is the same free system, demonstrated in one location before it rolls anywhere else.
Plus the person who runs them. Running this stack well is a full trade of its own, and it is a trade with nothing to do with building Path.
Every tool above sits on our licenses and is run by our team. At the Full Engine tier you pay $4,000 a month, and the stack behind it lists at more than that on its own, before anybody's time.
Target locales set, facility types prioritized, suppression loaded with every relationship you already hold. The LinkedIn seat connects and the first requests go out while the cold email domains are ordered and warming in the background.
Facility lists built locale by locale and resolved to owners and GMs with verified contacts. You review every list before anything sends. The generalized domains go up and the landing page gets assembled around your VSL.
Every sequence written around the free-system offer, scored line by line and reviewed with you. Low-volume soft launch on the new domains proves deliverability before anything scales.
Email at full volume across the lists, LinkedIn in rhythm beside it, owners who raise a hand routed to your team the same day. The first cycle gets scored and the next round of campaigns is built from what it showed.
A hardware product with broad appeal and no outbound motion. Demand existed everywhere and conversations existed nowhere, and the buyers worth the most, corporate and big retail, were the hardest to reach cold.
An outbound engine across email and LinkedIn produced 750 positive responses in three months and opened doors at Google, The North Face and Costco. The lesson that transfers to Path: when the product is easy to say yes to, volume in front of the right rooms does the selling.
A connected water monitor that needed retail distribution, in an industry where winning one pool store at a time would have taken a decade. The shelf space ran through Solenis, the giant behind the industry's chemical brands.
We worked the partnership channel with Sutro and Solenis to put the device into stores, one relationship unlocking distribution instead of a thousand one-store pitches. That is exactly your franchise and multi-location play: win the room that controls many facilities at once.
Premium heating hardware for restaurant patios, sold to owner-operators who are the buyer, the operator and the person on the floor. The same audience temperament as your gym and med spa owners: allergic to generic email, responsive to the right moment.
Signal plays and straight-offer volume run in parallel across Bay Area restaurants, the same two-track engine in this proposal, putting Focal heaters onto restaurant patios right now. Path into facilities is the same product-into-venue motion with a stronger hook: yours is free.
If the engagement has not returned its cost by the end of month three, we run month four entirely at our cost, full effort, nothing held back. And at month three you choose what happens next either way: keep going, or take the campaign matrix, the copy, the facility lists and the research and run it yourself. They are yours regardless.
Talk it through →Already behind us. What carries forward from that table: your affiliate economics and home-kit pricing, the locales you want first, and any facility list you already have. Send whatever is still outstanding and it gets suppressed or prioritized rather than duplicated.
The seat connects and the first human-paced outreach starts while domains warm in the background. Facility lists come to you for review as they are built, and nothing sends to anyone you have not seen on a list first.
Email joins at full volume, the signal plays and the straight-offer campaigns race each other, and owners who raise a hand land in your team's inbox the same day. Each cycle is scored and the next one is built from what the numbers showed.
⏳ This offer is valid until August 24, 2026
Your LinkedIn presence, run for you. Leads, copy and sending handled while your team takes the conversations.
Email and LinkedIn together around the free-system offer, with the full infrastructure underneath.
| Onboarding & infrastructure setup | One-off | $1,000 |
| Total recurring |
Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing Path Health & Wellness sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through Stripe Checkout. Card and bank details are held by Stripe, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
You can accept right on this page and kickoff starts this week. Or if there is anything you want to talk through first, grab time and we will walk it together.
Grab time with Chris →